Privacy Policy

Scaloud LLC provides you below with the privacy policy pursuant to articles 13 and 14 of EU Regulation 2016/679 (the “Regulation”), as the controller of the personal data of users who browse the scaloud.com website or register on the Site to use services or specific functionalities of the Site reserved for registered users or to make purchases in the online store.

Who is the controller of my data?

The data controller is Scaloud LLC

If I am a visitor to the Site, what types of data are processed and for what purposes?

If you are a visitor to the Site (registered or not registered), the following types of personal data will be processed, for the following purposes:

Browsing data: the computer systems and software procedures used to operate this Site acquire, during their normal operation, some personal data whose transmission is implicit in the use of Internet communication protocols. These are information that is not collected to be associated with identified data subjects, but which by their very nature could, through processing and associations with data held by third parties, allow users to be identified. This category of data includes the IP addresses or domain names of the computers used by users who connect to the Site, the URI (Uniform Resource Identifier) addresses of the requested resources, the time of the request, the method used in submitting the request to the server, the size of the file obtained in response, the numerical code indicating the status of the response given by the server (successful, error, etc.) and other parameters related to your operating system and computer environment. These data are used only to obtain anonymous statistical information on the use of the Site and to check its correct functioning. The data could be used to ascertain responsibility in case of hypothetical computer crimes against the Site. Navigation data is processed for our legitimate interest in ensuring the security of the Site, checking its correct functioning and obtaining statistics related to its use (Art. 6, paragraph 1, letter f) of the Regulation).

Data provided voluntarily by you:

– in spontaneous letters/emails/faxes sent to us: the optional, explicit and voluntary sending of your personal data to the postal addresses, email or fax numbers published on the Site involves the subsequent acquisition of such data, necessary to respond to requests you have sent in relation to the Site (Art. 6, paragraph 1, letter b) of the Regulation). You are free not to provide such data. However, failure to provide them may make it impossible to obtain what you requested;

– in calls made to our telephone numbers: when you contact our telephone numbers or our Shop customer service, we may process the personal data you voluntarily communicate to us during the telephone conversation or reasonably requested by us to provide what is necessary (Art. 6, paragraph 1, letter b) of the Regulation). You are free not to provide such data. However, failure to provide them may make it impossible to obtain what you requested;

– through the contact forms on the Site: on our Site there are contact forms (e.g., “Contacts”). If you decide to use such contact forms, we will collect and store your data solely for the purpose of following up on your requests (Art. 6, paragraph 1, letter b) of the Regulation). You are free not to provide such data. However, failure to provide them may make it impossible to obtain what you requested.

On the Site, we use so-called cookies. Please see the following paragraph 12.

If I am a registered user of the Site, for what purposes will my personal data be processed?

If you decide to register on the Site, your personal data will also be processed for the following purposes:

– To execute a contract of which you are a party and pre-contractual measures adopted at your request (Art. 6, paragraph 1, letter b) of the Regulation): we will process your data to allow you to register on the Site, provide you with services reserved for registered users of the Site, allow you to make purchases in the Shop, in execution of the General Conditions of Use of the Site and Sale or other possible contracts and agreements of which you are a party (such as terms and conditions that regulate specific initiatives or promotions or regulations of prize events), as well as to execute any pre-contractual measures adopted at your request, such as, for example, when you contact us for information in relation to our products or services before deciding whether to purchase or use them;

– To provide you with the newsletter service (Art. 6, paragraph 1, letter b) of the Regulation): if you have subscribed to our newsletter service, which consists of sending promotional and informative emails, we will process your email address to provide you with this service. You can deactivate the newsletter service at any time by modifying the related settings in your personal area of the Site or by clicking on the unsubscribe link in each newsletter. If you optionally indicate your favorite team during registration on the Site, the editorial content of the newsletter we send you may be more focused on that team;

– To fulfill legal obligations (Art. 6, paragraph 1, letter c) of the Regulation): if you make purchases in the Shop, we will process your personal data to fulfill legal obligations in tax and consumer protection matters;

– To pursue our legitimate interest in knowing how and how much the Site is used by visitors (Art. 6, paragraph 1, letter f) of the Regulation): in order to pursue our legitimate interest in knowing how and how much the Site is used by visitors, we generate, also through third-party providers, statistical and aggregated data regarding the number of pages viewed on our Site, the number of visitors and, more generally, the ways of using the Site, without ever tracing back to your identity. To generate such statistics and aggregated data, our providers use so-called cookies;

– To pursue our legitimate interest in exercising or defending a right in court or out of court (Art. 6, paragraph 1, letter f) of the Regulation): we may process your personal data to pursue our legitimate interest in exercising or defending a right in court or out of court, even in the case of non-compliance with the General Conditions of Use of the Site and Sale or violations of law.

Will my data be processed for marketing purposes?

With your optional consent (Art. 130 of Legislative Decree 196/2003; Art. 6, paragraph 1, letter a) of the Regulation), which can be expressed by leaving the appropriate box checked in the checkout form on the Site, we will process your data for marketing purposes (direct sales, sending of advertising material, conducting market research, commercial communication, measuring customer satisfaction). In case of consent, we may contact you by mail and email to propose the purchase of products and/or services offered by us. By checking the consent box related to marketing purposes, you consent to being contacted by us by mail and email. You can freely and at any time revoke your consent to the processing of your personal data for marketing purposes, even selectively (for example, by communicating your wish to no longer receive communications by email, wanting to receive only communications by mail), by making a request with the methods indicated in the following paragraph 17. In relation to promotional communications sent by email, you can also revoke your consent to the processing of your email address for marketing purposes by clicking on the unsubscribe link (opt-out) present in each promotional email.

Will my data be processed for profiling purposes?

You can optionally also indicate data relating to your postal address, in order to save them and speed up the purchasing procedure of any items in the Shop. With your optional consent, which can be expressed by selecting the appropriate box in the registration form on the Site or within your personal area on the Site, such personal data optionally indicated by you in your personal area, as well as data relating to the details of purchases you have made in the Shop, will be processed by us for profiling purposes, in order to send you promotional communications consistent with your profile and your preferences. For example, the promotional communications we send you may refer to products and services similar to those you have already purchased in the Shop. Consent to the processing of personal data for profiling purposes is entirely optional, and in the event of failure to provide data or lack of consent, the possibility of registering on the Site and making purchases in the Shop will not be in any way prejudiced. Even in case of consent, you can at any time and freely revoke it, by making a request.

Will my data be communicated to third parties for marketing purposes?

No, your data will not be transferred or sold to third parties.

Will my data be communicated to third parties for other purposes?

It is possible that, upon request of the Judicial Authority or the judicial police, we may have to communicate data relating to visitors and users registered on the Site, in the cases required by law. In such cases, we may also communicate your data to lawyers or legal firms, where necessary to pursue our legitimate interest in exercising or defending a right in court.

Who can learn about my data?

Our employees and collaborators in charge of managing and maintaining the Site, assisting visitors and users of the Site who request information or make other requests and managing purchases in the Shop may learn about your personal data. In addition, the following categories of subjects, who, as data processors, provide us with services instrumental to carrying out our activity, may become aware of your personal data: providers of IT services; providers of analytics services (which provide us with statistics and aggregated data on the use of the Site); providers of management services; external professionals and consultants; companies in our group that provide us with services; companies commissioned to carry out marketing activities on our behalf.

Will my personal data be disseminated?

Should you voluntarily decide to post comments, including any comments, such content will be accessible to all visitors of the Site (even if not registered) and, therefore, should such content contain personal data related to you or to third parties, such personal data will also be disseminated. The contents and comments published on the Site always include your username. If you share content published on the Site or a vote you have expressed on content through one of the social network sharing buttons available on the Site, the content or vote you shared will be published and disseminated through the social network to which you are subscribed, according to the methods provided by the terms and conditions of use and the privacy policy of the social network to which you are subscribed.

Is the provision of data mandatory or optional?

The provision of your personal data in the contact forms on the Site or in the context of communications that you spontaneously decide to send to our contacts listed on the Site is always optional; however, if you do not provide your personal data, we may not be able to respond to your communication or provide you with what you have requested.

The provision of your personal data required during registration on the Site is optional but necessary, as failure to provide it will prevent you from registering on the Site, using the features reserved for registered users of the Site, or making purchases in the Shop.

In the case of purchases made in the Shop, the provision of your personal data is necessary to process your order and to comply with legal obligations in fiscal matters. If you do not provide this data, you will not be able to make the purchase you desire in the Shop.

The provision of additional personal data that you may freely indicate in your personal area of the Site is entirely optional. Such data are, in fact, processed only if you have given your consent to the processing for profiling purposes, in order to send you promotional communications consistent with your profile and preferences. If you decide not to enter such data in your personal area of the Site, you will not suffer any prejudicial consequences; however, the promotional communications you receive from us may be less interesting to you.

Do you use cookies or other similar tools on the Site?

  • This website uses cookies, small text files widely used on the web that are stored on your computer during browsing sessions and sent to the web server.
  • Cookies classified as technical are aimed at improving the navigation of the site during the session and on future connections.
  • Other technical cookies used on the site are:
    • cookies to remember the acceptance of pop-up windows
    • session cookies of the WordPress cms
    • cookies to store products added to the cart.
  • Third-party cookies (i.e., cookies installed by other sites) may also be installed, specifically:
    • Google Analytics
    • Facebook
    • Twitter
    • Google+
    • Pinterest
    • YouTube

How will my data be processed and how long will it be stored?

The processing of your personal data will be carried out using automated and non-automated tools, with logic strictly related to the purposes themselves and, in any case, in a way that ensures the security and confidentiality of the data.

Navigation data will be stored for a maximum period of seven days, unless further storage is necessary to ascertain responsibility in the event of hypothetical computer crimes against the Site or to comply with requests from the Judicial Authority.

If you have contacted us by letter, email, fax, or through one of the contact forms on the Site to obtain information related to the Site and the services offered therein, your data will be stored for a maximum of 60 days from the day we have provided you with the requested information, unless further storage of the data is necessary to comply with legal obligations or to exercise or defend a right in court. If you have contacted us in relation to a purchase made on the Site through one of the contact channels present in the Shop, we will keep the correspondence exchanged for 10 years, as provided by the applicable regulations on the conservation of corporate acts and correspondence.

Your data, collected during registration on the Site, will be stored until your account remains active and will be deleted immediately after the closure of your account.

Data related to purchases made on the Site will be stored for 10 years, as provided by the applicable law in fiscal matters.

In the event that you have consented to the processing of your personal data for marketing purposes, your personal data will be processed until you revoke your consent to the processing of your data for marketing purposes for all or some contact methods. Your contact data will still be stored to pursue the other processing purposes for which they are processed.

The data that you optionally entered in your personal area on the Site will be stored by us and, with your consent, processed for profiling purposes until you optionally decide to delete them or decide to close your account on the Site. The data related to the details of the purchases you made in the Shop will be processed by us, for profiling purposes, for a maximum period of 12 months.

Will my data be transferred outside the European Economic Area?

Some of our service providers are located in countries that do not belong to the European Economic Area (“EEA”) or in turn entrust the processing of your personal data to sub-processors located in countries that do not belong to the EEA. These third countries do not offer adequate protection under the Regulation, and in relation to these third countries, there is no adequacy decision by the European Commission. In order to protect your personal data, we or our suppliers have adopted the precautions required by the Regulation, carrying out the transfer of your personal data outside the EEA, relying on the adequate guarantees provided by the Regulation. Below is an overview of the transfers outside the EEA of your personal data:

Provider | Service provided | Country of destination of data | Guarantee for transfer

The analytics service providers use so-called cookies to provide us with statistics and aggregated data on the use of the Site. Please consult the previous paragraph 12.

What are my rights?

You have the right to exercise at any time, free of charge and without formalities, the following rights under Articles 15 to 22 of the Regulation: the right to request access to personal data (i.e., the right to obtain from us confirmation as to whether or not data processing concerning you is underway and, in that case, to access the personal data, obtaining a copy of it, and the information referred to in Article 15 of the Regulation) and rectification (i.e., the right to obtain the rectification of inaccurate data concerning you or the integration of incomplete data) or deletion of the same (i.e., the right to obtain the deletion of data concerning you, if one of the reasons indicated by Article 17 of the Regulation exists) or the limitation of the processing concerning you (i.e., the right to obtain, in the cases indicated by Article 18 of the Regulation, the marking of the stored data with the aim of limiting its processing in the future), in addition to the right to data portability (i.e., the right, in the cases indicated by Article 20 of the Regulation, to receive from us, in a structured format, commonly used and readable by automatic device, the data concerning you, as well as to transmit such data to another data controller without hindrance). You also have the right to withdraw your consent at any time. The withdrawal of consent does not affect the lawfulness of the processing based on consent before its withdrawal. We remind you that you always have the opportunity to lodge a complaint with the Guarantor for the protection of personal data (www.garanteprivacy.it) or the different Control Authority of the Member State of the European Union in which you reside or work. We inform you that, as joint data controllers, the Companies have concluded an agreement on joint ownership of the processing; you can ask us for information on the essential content of this agreement.

Does the Regulation also recognize my right to object to processing?

Yes, you have the right to object at any time, for reasons related to your particular situation, to the processing of personal data concerning you under Article 6, paragraph 1, letters e) (execution of a task of public interest or exercise of public powers) or f) (legitimate interest) of the Regulation, including profiling based on these provisions. If personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you carried out for such purposes, including profiling to the extent that it is connected to such direct marketing.

How can I contact you and exercise my rights?

Requests to exercise your rights, as indicated above, can be submitted via email to the address office@scaloud.com

How can I consult the most updated version of your Privacy Policy?

This Privacy Policy may be subject to changes or updates in accordance with regulatory and technological developments. The Privacy Policy published on this same web page at the time of browsing the Site is to be considered in force. Therefore, we invite you to periodically consult the Privacy Policy to check for any updates. In the case of substantial changes to the Privacy Policy, we will send you the new version of the Privacy Policy by email or bring the new Privacy Policy to your attention at the first log-in on the Site after the date of modification of the Privacy Policy.